Co-founded by HiroLabs Managing Partner Tyler Koblasa as a better way to keep in touch and prevent important relationships from slipping through the cracks. Featured in Lifehacker, AllThingsD, Entrepreneur Magazine along with being selected as a Hot 100 company at The 2012 World Summit for Innovation and Entrepreneurship in Boston.
Product design, architecture and development of the cross-platform personal CRM product. Application of Lean Customer Development process including user interviews, usability tests, UX and engagement funnel analysis to track user acquisition, on-boarding, activation, retention and revenue. Development included core API and companion browser plugin for Gmail and Google Apps along with scalable design that indexes over 30M contacts and 500M interactions across its social interaction mapping engine. Technologies deployed: Rails, Resque, Redis, Heroku, Amazon RDS and NoSQL services, Mixpanel
Trust The Crowd began working with HiroLabs in 2012 to scale development efforts, drive onsite engagement and begin testing monetization through various ad channels
Agile development. Implementation of new infinite scroll functionality, Facebook sharing to drive its viral coefficient, application refactor and upgrade from Mongoid v2 to v3 to increase stability. Implementation and testing of various ad layouts to optimize click and display ad revenue. Technology stack: Ruby on Rails, MongoDB, Heroku
Instamoji is a fun, entertaining app that is trending across Instagram and other social networks under the hash tag #instamoji. Instamoji founders came to HiroLabs with a great looking design and prototype that required a complete buildout of the application within iOS. Visit the App Store to get Instamoji or view the hundreds of trending images created by the Instamoji community at instamojiapp.com
Agile development. Collaboration with the founding Instamoji team, HiroLabs iterated on usability, key user stories, emoji asset integration and social sharing across Instagram and other networks.
With over 20k articles, ScreenCrave was growing fast and in need of help to better scale its publishing and content platform in order to increase engagement metrics and improve SEO ranking. Suffering from inconsistent server response times and limitations of the Wordpress platform, ScreenCrave needed a more scalable publishing platform that was more customizable and could easily scale up or down based on inbound traffic from top sites such as Reddit.
Architecture, scaling and Agile development. Re-write of core publishing functionality within Ruby on Rails. Implementation of Memcache and Amazon hosting environment with load balanced application servers to distribute load across a cluster within Amazon's cloud to deliver consistent response times and improved SEO ranking.
TutorScoop connects students to tutors at the University of Michigan. The TutorScoop founder came to HiroLabs for input on refining its already developed app and to implement key suggestions the TutorScoop team had been learning from its users.
Agile development. HiroLabs migrated TutorScoop from a local, single server environment to run on the Heroku PaaS and Amazon RDS (Relational Database Service) for easy deployment, maintenance and testing. To drive activation metrics for newly registered students and tutors, a new user on-boarding wizard was developed along with automated email drip campaign (via integration of the Madmimi API). Other improvements to TutorScoop included an update to the current version of Rails, patching known security exploits and updates to core gems; Image upload logic was shifted from local storage to Paperclip and Amazon S3. As a three-way marketplace, HiroLabs debugged and audited TutorScoop's Amazon Payment API integration and suggested migration to Balanced Payments. To ensure prompt payment from student to tutor, a new invoicing and payment reminder system was setup using the Heroku Scheduler and Sendgrid.